Becoming a media buyer in 2026: job, skills, salary & training
What is a media buyer?
A media buyer designs, launches and optimizes paid advertising campaigns across platforms (Google Ads, Meta Ads, TikTok, LinkedIn...). The goal: generate the maximum results for every euro invested, by managing advertising return on ad spend (ROAS).
Required skills
- Mastery of at least one advertising platform
- Data analysis (GA4)
- A testing and optimization mindset
- Understanding of conversion funnels
- Basic copywriting
- Strict budget management discipline
What salary?
| Level | Compensation |
|---|---|
| Junior (0–2 years) | €28,000 – 35,000/year |
| Confirmed (3–5 years) | €38,000 – 50,000/year |
| Senior / Freelance | €55,000+/year or €350–600/day |
Ready to get started?
Train through a certified training organization, or work with a listed consultant (FR) to accelerate your learning.