Our rating methodology
Data combines verified public sources and consultant declarations. No position can be bought, and scores are recalculated monthly to preserve the integrity of the ranking.
Managed budget 20 pts
Media budget currently handled, by tier: <€10k · €10k–50k · €50k–200k · €200k+ /month.
Clear case studies 15 pts
Documented case studies with quantified, verifiable results.
Self-promotion 10 pts
Does the consultant apply their own methods to their visibility (content, personal ads)? Proof they practise what they sell.
Years of expertise 15 pts
Real seniority in paid media and consistency of freelance activity.
Certifications 15 pts
Official status: Google Ads certified, Meta Blueprint, etc.
Verified reviews 15 pts
Rating and review count aggregated from third-party platforms (Malt, Google, LinkedIn).
Pricing transparency 10 pts
Clarity of the daily rate or pricing model shown: fixed fee, % of media budget, or hybrid.
Total: 100 points, spread across 7 verifiable criteria.